Selling gold shouldn’t feel like a mystery. This page explains how Aimgold pricing works, what can affect your final offer, and how payouts and postage are handled.

We price items for scrap value only

Aimgold values items based on their precious metal content (scrap value). We do not price items based on:

• brand/designer value
• gemstone value
• antique/collectable value
• jewellery retail resale value
• craftsmanship or sentimental value

This approach keeps pricing consistent and transparent: verified purity × verified weight × live market price.

If you believe your item has significant resale or collectable value, a specialist jeweller or auction house may be a better fit.

How we calculate your offer

Your offer is based on three main factors:

1) Live market price

Gold prices move throughout the day. Our offers are linked to the prevailing market rate at the time your item is assessed.

2) Purity (what carat it really is)

Hallmarks are helpful, but they’re not always reliable - items can be mixed, plated, repaired, or mis-stamped. Where appropriate, we verify purity using professional testing methods (for example, XRF analysis and other checks), so the valuation reflects the metal content.

3) Weight (metal weight that matters)

We use calibrated scales to weigh your items accurately. Where relevant, we may account for non-metal components that don’t contribute to scrap value, such as:

• stones and settings
• springs, resin, non-metal inserts
• filled or hollow constructions
• mixed-metal components

Condition often doesn’t matter for scrap

Because scrap pricing is about metal content, condition usually doesn’t affect the price. Bent, broken, or worn items can still be valued fairly - based on the gold they contain.

Why online “gold calculators” can be misleading

Many online calculators assume:

• The hallmark is correct
• The full item weight is pure gold
• There are no stones, plating, or mixed alloys

In reality, items can vary significantly once tested. Aimgold focuses on verified metal content so the offer reflects what’s actually there.

What can change an offer?

Most offer changes happen when the item doesn’t match the initial expectation. Common reasons include:

• Purity differs from what was assumed (e.g., plated, mixed alloy, incorrect hallmark)
• Part of the weight is stones or non-metal components
• The item is hollow, filled, or has non-metal cores
• Mixed-metal construction (two-tone or repaired items)

If your offer changes, we’ll explain the reason clearly.

Postage, fees & returns (simple and transparent)

Sending your item to Aimgold is free

We provide a prepaid, insured postage option, so you can send your item to us at no cost.

If you decline the offer, returns are charged at cost

If you choose not to proceed with the sale after receiving your final offer, we can return your items to you. In that case, we charge return postage at cost for secure, tracked delivery.

We’ll confirm the return cost with you before arranging the return.

We don’t add a mark-up to return shipping - it’s charged at cost.

How you get paid

Payment method

Payouts are made by bank transfer to an account in your name.

When you get paid

• Once your items are received, we verify purity and weight and issue a final offer.
• After you accept, we process your payout.

We’ll keep you updated at each stage (e.g., “Received”, “In testing”, “Offer ready”, “Paid”).

Your control: accept or decline

You’re always in control:

• If you accept the offer, we pay you by bank transfer.
• If you decline, we return your items via secure tracked delivery (return postage charged at cost).

Example (simple illustration)

Example: A 9ct gold chain verified at 9ct, with 12.4g of relevant metal weight.
Your offer is calculated using: verified purity × verified weight × live market price, with any applicable costs shown clearly.

(Illustration only — live prices and verification results vary.)

FAQs

Do you pay based on hallmark or test results?

Where possible, we price based on verified metal content. Hallmarks are a clue, not the final answer.

What if my item is gold-plated?

Gold-plated items contain very little gold compared to solid gold. If an item is plated, the offer may be lower than expected—and we’ll explain why.

Why is the gold price different from what I see on the news?

Headline prices are often “spot” or benchmark rates. Real buy prices can differ because of verification, processing, and service costs. We aim to keep this transparent and explain your valuation.

Transparency promise

Aimgold is building a better standard for the industry:

• Verification-led valuation
• Clear valuation logic
• Digital records and traceability
• No confusing jargon

If you have questions about your valuation, our team can explain it.

Questions?

If you have any questions about how your offer was calculated, we’ll explain it clearly.

Visit FAQs or Contact Us.