Press & Media Kit
Press & Media Kit
Welcome to the Aimgold press and media resource centre. Here you'll find everything you need to accurately represent Aimgold in your publication, broadcast, or digital content. For interview requests, press enquiries, or additional assets, please contact our team directly.
Aimgold is a UK-based fintech startup transforming the way people sell gold and precious metals. Through its app — available on iOS and Android — Aimgold connects customers with verified, professional dealers via a transparent, technology-driven platform. Using live gold market pricing, digital identity verification, and a fully insured postal service, Aimgold removes the confusion, mistrust, and inconvenience traditionally associated with selling gold. The company is headquartered in London and is currently onboarding verified local dealers across the UK to expand its service offering beyond its postal-first model.
The Problem
Selling gold has traditionally been opaque, intimidating, and prone to undervaluation. Customers have had little visibility into live market rates, no independent verification of dealer pricing, and no digital record of their transaction.
Our Solution
Aimgold is a technology-first platform that brings transparency, security, and simplicity to the gold selling process. Our app allows customers to photograph their items, receive an instant live price estimate, and send their gold via a fully insured prepaid postal pack. Once received, a verified dealer professionally tests and confirms the item's value using industry-standard equipment, and the customer receives payment instantly upon acceptance of the confirmed offer.
Our Vision
We are building the UK's most trusted platform for asset liquidation — starting with gold, and with the ambition to expand into broader precious metal and asset categories. As we onboard verified local dealers across the UK, customers will soon also have the option to transact in person through the Aimgold app.
- 2023 Aimgold incorporated — Company No. 15242854
- 2024 App development commenced — iOS and Android platforms
- 2025 Aimgold app launched on App Store and Google Play
- 2025 Website launched at aimgold.co.uk
- 2026 Local dealer onboarding programme initiated across the UK
- 2026 Applied to Google Cloud for Startups programme
Hiren Soni
Over 30 years of experience in regulated commerce, logistics, and asset-backed businesses. Leads Aimgold's commercial strategy, capital structure, and operational scaling.
Dhanush Lodhia
Chartered Accountant (ACA) with expertise in financial governance, digital payments, and scalable infrastructure. Currently working in fintech at Wirex.
For high-resolution logo files, brand guidelines, and additional media assets, please contact our press team directly using the details below. Please do not alter, distort, or recolour the Aimgold logo without prior written approval.
When referring to Aimgold in press coverage, please use the following guidelines:
Correct name: Aimgold | Do not write: AIMGold, AIM Gold, aimgold, or AIMGOLD
Description: Aimgold is a UK fintech startup and app-based platform for selling gold and precious metals transparently and securely.
Website: aimgold.co.uk
App: Available on the App Store and Google Play — search "Aimgold"