About Us
Who We Are
Aimgold is a UK-based fintech startup on a mission to make selling gold easier, safer, and more transparent than ever before. Founded by a team with deep expertise in regulated commerce, financial governance, and compliance, we've built a technology-first platform that puts trust and convenience at the heart of every transaction.
Our core product is the Aimgold app — available on both the App Store and Google Play — designed to give everyday people a smarter, faster, and fully secure way to sell their unwanted gold from the comfort of their home.
The Problem We Solve
Selling gold has traditionally been a frustrating experience — confusing pricing, lack of transparency, and the anxiety of handing over valuables without knowing their true worth. Aimgold changes all of that. Using advanced technology, our app puts live gold market pricing directly in your hands, so you always know what your gold is worth before you commit.
How It Works
Aimgold makes selling gold simple in just a few secure steps:
Scan Your Gold
Take a photo of your item and enter its weight directly in the app.
Instant Estimate
Receive a live guide price based on real-time gold market rates.
Secure Post Pack
We send you a fully insured delivery pack with a prepaid return label.
Get Paid
Once we receive and verify your items, payment is made quickly and securely — same day on working days.
Whether you're selling old jewellery, coins, or scrap gold, Aimgold gives you a transparent and trusted way to get the best value.
Why Aimgold?
Safe, secure, and fully insured process
Instant value estimates via the app
Live gold price updates in real time
Easy prepaid postal delivery packs
Same-day payment once items are received
Built on a compliance-first, trust-led infrastructure
Founders
Aimgold is built by a founding team combining decades of experience in regulated commerce, fintech, and compliance.
Hiren Soni
Over 30 years of experience across regulated commerce, logistics, and asset-backed businesses. Founder of multiple trading and distribution ventures, leading Aimgold's commercial strategy with a focus on capital discipline and operational scaling.
- Capital allocation discipline
- Structured financing experience
- Asset-backed growth strategy
- Commercial execution
Dhanush Lodhia
Chartered Accountant (ACA) with deep expertise in financial governance, digital payments, and scalable financial infrastructure. Currently working in fintech at Wirex, overseeing Aimgold's financial modelling and reporting discipline.
- Financial discipline & risk oversight
- Regulatory and compliance awareness
- Fintech & payment ecosystem expertise
- Capital structuring & reporting integrity
Our Vision
We believe everyone deserves a fair, transparent, and stress-free experience when selling their valuables. Aimgold is building the infrastructure to make that a reality — starting with gold, and with the ambition to become the UK's most trusted platform for asset liquidation.
